Cultural heritage is nowadays regarded as playing an important role to the overall European GDP.

According to the 2020 Eurostat culture statistics, in 2019 7.4 million of jobs,  have been covered by cultural jobs in the EU. The new European Agenda for Culture of 2018 moreover strengthens the importance of supporting culture-based creativity in education and innovation as well as for employment and growth and harnesses the power of culture and cultural diversity to ensure social cohesion and wellbeing. Moreover, it was found that 32% employed people in the field of culture were self-employed in 2019.

Module 5 – Digital Competencies aims to provide an understanding on the current rapid spread of “fake news” and the unprecedented technological advancements for exchanging information. As a result, digital communication is one of the main sources of misinformation worldwide and is responsible for the prevalence of ignorance, conflict, and division in society through viral false and inaccurate material.

To tackle the challenges of huge amounts of information spreading rapidly and often uncontrollably in global networks, any entrepreneur should develop digital competencies and information literacy.