Cultural heritage is nowadays regarded as playing an important role to the overall European GDP.

According to the 2020 Eurostat culture statistics, in 2019 7.4 million of jobs, have been covered by cultural jobs in the EU. The new European Agenda for Culture of 2018 moreover strengthens the importance of supporting culture-based creativity in education and innovation as well as for employment and growth and harnesses the power of culture and cultural
diversity to ensure social cohesion and wellbeing.

“Module Two: Entrepreneurs in Cultural Tourism” will guide you through the entrepreneurship opportunities in cultural tourism. You will learn the basics of planning and organizing events and activities, and you will understand the benefits of networking and cross-sectorial cooperation. The third topic of this module will introduce you in the Ethics and sustainability in cultural tourism.

This module will also help to navigate this Handbook and the learning materials.